Principal Investigators Association

Founded in 2009, Principal Investigators Association (PIA) is exclusively dedicated to helping Principal Investigators and other research professionals, in all fields of science research, better perform their administrative and managerial duties.

PIA provides you with access to an unparalleled and engaged audience. We’ve become a trusted resource to our advertisers partners by providing relevant, timely content and by working with them to develop new and innovative campaigns.

  • Through a Webinar Sponsorship, you will:

    • Reach PIA’s expanding network of some 100,000+ decision-making scientists and researchers.
    • Raise your brand awareness, educate the right audience and capture new leads.
    • Leverage PIA’s reputation for management and operational expertise to position your company as a provider-of-choice for lab-based products and services.
    • Gain qualified prospects — poised to buy — with average lab budgets of more than $250,000.

    The PIA Advantage

    PIA has been producing high-quality, educational Webinars since 2010. We average 10 Webinars a year. You can view all educational Webinars here.


    For additional information on Webinar Sponsorships, please contact:

    Bill Streight
    Principal Investigators Association

    We will respond to all requests within 48 hrs.

  • How it works:

    • You provide the content and speaker/presenter. We handle the organization, management, promotion, and technical execution of the event.
    • We send 2 email blasts prior to the live Webinar date. We create the emails and we send them to the right audience.
    • We send out 1 post webinar email to those who could not attend the live event.
    • We handle the registration process from beginning to end. You will receive all registrant’s contact information so you can follow up after the event.
    • Webinar will be free of charge to all registrants.
    • The Webinar will remain archived on our site for 6 months. New leads to be provided on a monthly basis once archived.
    • A copy of the recorded Webinar will be provided to you in MP4 format.
    • Your company will be logo branded on all promotions.
    • Note: Webinar sponsorships are limited to 1 a month.


    • Single Webinar: $5,500.
    • 2-3 Webinars per year: $4,500 per Webinar.
    • More than 3 Webinars per year: Call/email Stephanie for rates.


    For additional information, please contact:

    Mariangela Ruiz
    Principal Investigators Association

    We will respond to all requests within 48 hrs.

  • Our Audience

    • 75% of our customers hold an MD or PhD.
    • Almost half say they primarily use the internet to obtain information on research products and services.
    • *The average laboratory budget is over $250,000. Please refer to the chart below as an indicator of where grant awardees allocate their funds.

    Our Audience

    *Based on an independent survey done by PIA to existing customers.

  • What Our Past and Current Advertising Partners Are Saying:

    “We found Principal Investigators to be an extremely organized and professional group, and pleased to leverage their advertising vehicle to promote our products. Our brand received thousands of impressions and clicks. Their program provided a high value and made the difference we were looking for to our customers. We plan to continue our participation with Principal Investigators in the future and would highly recommend them to others.”
    -Greg Cruikshank, CEO,
    “Many companies have promised that they can deliver new customer leads to our business, however few have been able to fulfill that goal as quickly and as cost-effectively as Principal Investigators. They’ve become a trusted resource for our business and one that we’ll continue to partner with in the future.”
    - Jayson Bernstein, COO
    American Laboratory Trading, Inc.
    “The response to our advertising campaign with the Principal Investigators Association far exceeded our expectations. Through a combination of PI eAlerts, custom e-mails and a Web ad, we were able to reach a large group of qualified potential customers, and our month-long campaign actually paid for itself within the first week. Furthermore the staff at PIA was highly knowledgeable, easy to work with, and provided frequent and timely updates on the status of our campaign.”
    -Genevieve Murray, Director of Marketing
    “I found PIA to be very cost-effective with our marketing campaigns. Additionally, the turn-around time for quotes and updating ad content are impeccable.”
    - Megh Burgess, Auction Marketing Coordinator
    EquipNet, Inc.


  • Contact

    For more information, please fill out our online form, or contact
    Bill Streight via e-mail [email protected].