Principal Investigators Association

Storytelling to Inspire Funders

Storytelling to Inspire Funders:
Describing Your Research in a Whole New Way

Available in CD-Rom, MP4 and PDF Transcript
All formats include the PDF presentation handouts

 open-quote  Funders do not generally care about the researcher’s perspective. They
would rather see how the research applies to the “Average Joe” through storytelling. close-quote

It is very easy for research scientists to fall into the trap of trying to make a case for their research without showing the impact of the same in a convincing way. To do this effectively, we must tell compelling stories. Science shows that audience retention increases dramatically when we tell stories. If there is a “plot” to be examined, people are more likely to remain engaged.
During this inspirational Webinar, Dr. John Greenhoe will show how researchers can get traction through anecdotal messages that attract human interest. A veteran foundation professional with a creative writing background, Greenhoe is uniquely qualified to show how storytelling can drive home the importance of your research.
This Webinar will also include examples that show how stories can be employed to showcase research in grant reports, proposals and cases for support. You will examine several storytelling examples that will get the attention of funders and significantly increase your chances for success. If you are a researcher looking for innovative techniques that can attract new sources of funding, this “can’t miss” Webinar is perfect for you.

5 Key Take-Aways:

  • PIs will learn how to take a fresh
    perspective when explaining their research.
  • PIs will understand the power of the
    “story of one.”
  • PIs will be ready to use funder/donor centered language when telling stories
    about their research.
  • PIs will learn ways to condense their
    research into paragraphs/sentences/
    bullet points that tell stories.
  • PIs will use their storytelling writing to
    build strong presentations (elevator
  Who Should Attend:

  • Research scientists looking for funding, both fledgling and experienced. “Newbies” will have an advantage in cutting their teeth with storytelling techniques, while more established researchers will be able to look at their projects with “fresh eyes” by employing storytelling to provide new perspectives.





John Greenhoe, CFRE, has more than 25 years of nonprofit leadership experience and for the last 15 years he has devoted his skills to attracting large philanthropic gifts from companies, foundations and individuals. Greenhoe is a professionally trained journalist with experience as a newspaper editor and radio news reporter. He is also the author of an bestselling book, “Opening the Door to Major Gifts: Mastering the Discovery Call” (Charity Channel Press, 2013). Greenhoe is further a highly sought after international philanthropy speaker, having delivered talks in recent years in Europe, Africa and New Zealand.


Purchase this 60-Minute On-Demand Webinar in CD-Rom, MP4 or PDF Transcript for only $99.

*Please note: Each format includes the presentation handouts in PDF. CDs are mailed within 48 hours. A link to the MP4 and/or PDF Transcript is available immediately after purchase.

Institutional Site License Price:
And now you can order your site license for the On-Demand Webinar MP4 for only $299.
Upon ordering this On-Demand Webinar, you will receive a link to the MP4 recording with the PDF Handouts.
How it Works: You will be supplied with the link to download and place the MP4 recording on your institutions secured intranet indefinitely. All staff and students that have access to the institutions secured intranet can utilize the On-Demand Webinar and should not disseminate the product outside of the local institution. You can purchase your site license online, or call 800-303-0129, or click here to download an order form.

Copyright for Institutional Site Licenses:
The entire contents of this publication are protected by Copyright, worldwide and held by Scientific Researchers Resources. All rights reserved. Authorized users of the site license include staff, student and contractors who have access to the institutions intranet. Authorized users may retrieve and use the MP4 but further reproduction or further distribution by any means, beyond the paid local institution, is forbidden. Institutional site licenses are non-exclusive, non-transferrable and are provided to single institutions.

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You have the floor with the speaker during an interactive Q&A. Remember, you can submit your questions in advance via email to [email protected].


If you have questions or would like to speak to our Webinar specialist about our site license, please call 800-303-0129.

This Webinar presentation is brought to you as a training tool by the Principal Investigators Association, which is an independent organization. The presentation, tools presented and their contents are not connected with the National Institutes of Health (NIH), nor are they endorsed by this agency. All views expressed are those personally held by the presenter and are not official government policies or opinions.




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