Press Release

Principal Investigators Association Announces Science Publisher Gives Advertisers 100% Money-Back Guarantee of Satisfaction

NAPLES, Fla.-- In what many deem a revolutionary step that could challenge decades of advertising practices, Principal Investigators Association (www.principalinvestigators.org), a publisher of science periodicals for research professionals, is debuting its offerings of ad exposure with a unique guarantee to science advertisers: “You must be 100% satisfied with your ad results in our media, or we will happily give you a full refund of your entire ad fee.”

Said publisher Leslie C. Norins, MD, PhD: “For 34 years we’ve backed our annual subscription fees for readers with a full money-back guarantee. We removed all risk for the tens of thousands of professionals who have signed up for our publications over that time.

“However, we never before carried advertising; all revenue was from subscriptions. Since launching our current free weekly ezine, distributed to 700,000 researchers, we’ve had requests from advertisers to display their messages before this big scientific audience. We were lucky enough to find a hotshot ad manager, Zach Price, and he’s assembling the media kit and ancillary materials.”

Dr. Norins added, “But I insisted on one condition, which shocked everybody. Because our readers are going to be protected by a 100% Guarantee, our advertisers must be too. They have to feel totally satisfied with their ad’s results, however they judge it. No fine print, no gimmicks. Not happy? Here’s your refund check. Up to 90 days after your ad runs.”

Isn’t the company afraid of rip-off artists and other tricksters? “Science advertisers are usually in a higher class,” responded Norins. “You’re not going to find much of that nonsense. Besides, look at the money we save without worrying about overly fancy media kits, display ads to push ourselves, and liquid lunches to underwrite. In a nutshell, we don’t have to pay a fortune for a smokescreen to cover up failure of anybody’s ad to get results.

“In addition, what a wonderful position for our sales team. No groveling, and no B.S., pardon the expression. Our guys can build constructive relationships with advertisers, ‘Hey, try it’. Disappointed? We honor your judgment. Here’s your money back. We’re still friends.

“We feel we have finally eased the worry posed by John Wannamaker almost 100 years ago: ‘Half the money I spend on advertising is wasted; I just don’t know which half’. Our answer in 2010 is: If you decide your ad with us hasn’t worked, you get a full refund. What other science publisher dares offer that today?” concluded Norins.

Principal Investigator Advisor and its associated newsletters and ezines are produced by Research Resources, Inc., a privately held firm headquartered in Naples, Florida. The publications are endorsed by Principal Investigators Association, a not-for-profit organization dedicated to assisting research scientists in all fields with their managerial and funding responsibilities.

Contact