Talking to the Media: How to Gain More News Coverage and Avoid Common Mistakes

60 Minute On-Demand Webinar. Available in CD, MP3 or PDF Transcript

or Call 1-800-303-0129 ext. 506

Public understanding of science is essential for continued financial support from Congress, and for ensuring that scientific discoveries impact peoples’ lives. The news media – whether via newspapers, television, online sources, or other forms – is the primary way that the public learns about scientific discoveries, but most scientists are not very effective at telling their stories to the media.

Common mistakes include presuming the audience is knowledgeable about your field, expecting the audience to know how science is done and understand scientific jargon, and assuming that an interviewer is “on your side.”

Join expert presenter Stanley Maloy, Ph.D., as he tackles these common mistakes, and provides effective tools to facilitate productive communication with the media and public. Learn how you can improve your scientific announcement and gain more news coverage!

5 Key Take-Aways:

  • Effectively recognize your audience’s needs
  • Distinguish the role of journalists and potential conflicts with scientists
  • Understand the “problem” with scientific objectivity
  • Learn how to effectively prepare for an interview
  • Understand the importance of telling the public about science

This On-demand Training is Perfect for Scientists Who Want to:

  • Communicate scientific language in terms the public can understand
  • Avoid “overselling” a scientific discovery in an effort to promote public interest
  • Focus on what has been done, instead of “telling a story” that will also provide past and future perspectives
  • Better understand the journalist’s role, needs, constraints, and timelines — and how to take advantage of them

 Limited-Time Offer!

  • CD-ROM with PDF Handouts — Reg. Price: $197 Now: Only $129!
  • MP4 with PDF Handouts — Reg. Price: $197 Now: Only $129!
  • PDF Transcript with Handouts — Reg. Price: $197 Now: Only $129!

Valid on new orders only.

Meet Your Presenter:

Stanley Maloy, Ph.D., Professor of Microbiology and Dean, College of Sciences, San Diego State University, obtained an MS in Microbiology from California State University, Long Beach, followed by a PhD in Molecular Biology and Biochemistry from the University of California at Irvine. After a postdoctoral fellowship in Microbial Genetics at the University of Utah, he accepted a faculty position at the University of Illinois in Urbana-Champaign (UIUC) where he progressed through the ranks from Assistant Professor to Professor of Microbiology. While at UIUC, he also served as Director of the University of Illinois Biotechnology Center. In 2002 Dr. Maloy moved to San Diego State University as founding Director of the Center for Microbial Sciences. In 2006 he became Dean of the College of Sciences at San Diego State University. He has served as chair of NIH Study Sections; as a grant reviewer for the NIH, NSF, USDA, NAS, AHA, and international funding agencies; on federal advisory groups for the National Science Advisory Board on Biosafety, the Army Research Office, and the Centers for Disease control. He has consulted with large and small companies, including serving on several Scientific Advisory Boards and as Chief Scientific Officer. Currently, he is Chair of the Scientific Advisory Board of Vaxiion Therapeutics Inc. Dr. Maloy has organized numerous international courses and conferences in the US, Europe, Latin America, and Asia, and is the author of several books including a widely used textbook, and has been honored by several awards for teaching.


This Webinar presentation is brought to you as a training tool by the Principal Investigators Association, which is an independent organization. The presentation, tools presented and their contents are not connected with the National Institutes of Health (NIH), nor are they endorsed by this agency. All views expressed are those personally held by the presenter and are not official government policies or opinions.